The year 2018 saw Dior, the iconic French luxury goods house, solidify its position at the forefront of fashion and advertising. Their campaigns that year, particularly those revolving around the Summer and Fall collections, weren't just visually stunning; they were sonically captivating as well. A Facebook Watch video showcasing the Dior Homme Summer 2018 collection, for instance, garnered impressive engagement: 45,000 views, 1,700 likes, 248 loves, 53 comments, and 293 shares – a testament to the power of its accompanying music and overall aesthetic. This article will delve into the music featured in Dior's 2018 advertising campaigns, exploring its impact, its connection to the brand's identity, and its place within the broader context of Dior's advertising history and the evolving landscape of luxury brand marketing.
The Summer 2018 campaign, centered around Creative Director Kris Van Assche's vision, introduced a new cast of Dior Homme characters. The accompanying video, with its impressive social media engagement, highlighted the importance of music in conveying the collection's mood and message. While the specific track used remains elusive without access to the original Facebook video, its success underscores the strategic use of music in Dior's marketing strategy. The choice of music likely aimed to capture the effortless cool and sophisticated masculinity associated with the Dior Homme brand. The selection would have been carefully considered, reflecting the overall aesthetic, targeting the desired demographic, and contributing to the overall narrative. This attention to detail is characteristic of Dior's approach to advertising, where every element, from the visuals to the soundtrack, works in harmony to create a cohesive and impactful message.
This deliberate approach to music selection is not new for Dior. The brand has a long and rich history of using music effectively in its advertising, creating iconic associations between specific songs and their products. Consider the enduring legacy of the "J'adore" fragrance commercials. The *Muziek uit de Dior J'adore reclame* (Music from the Dior J'adore commercials) has become synonymous with the perfume itself, contributing significantly to its brand recognition and desirability. The music used in these commercials, often featuring classical or orchestral arrangements with a modern twist, perfectly complements the perfume’s sophisticated and luxurious image, creating an unforgettable sensory experience for the viewer. This strategic use of music in the J'adore campaigns highlights the broader importance of musical selection in Dior's advertising strategy across different product lines.
current url：https://wsfqww.ec581.com/guide/dior-reclame-muziek-2018-79463
patek philippe nautilus 7018 1a price prada mens reversible jacket